Big Profits From A Slight Edge

Did you know?

You don't have to be 3 times better to earn 3 times more money in your business.

Just ask Kentucky Derby winner, American Pharoah.

American Pharoah: Slight edge, big winner

If he could talk, he'd tell you that he won by just a slight edge over the #2 horse. But he took home a LOT more money.

Three times more, as a matter of fact. Check it out ...

1. American Pharoah - $1,240,000 payoff

2. Firing Line - $400,000 payoff

Was American Pharoah three times faster than Firing Line? No. He was just a little bit better. He had a slight edge.

Is that fair? No.

Is that life? Yes.

All you need is just a slight edge over the other guy ... and you can take home a paycheck that’s so much bigger, it’s almost unfair.

Here's another example from the human world, my client, Joe X. (He advertises every day on national TV and his competitors steal his ideas, so his name must be kept confidential for now.)

Joe is on track to add $462,363 EXTRA to his business this year, from the same ad spend.

He did it, with my help, using the same principle of the slight edge. Take a look at the graphic below to see the "before and after" results of a test I did for him ...

How did I cause a 43% surge in his sales, almost overnight?

I made a slight change to his web site -- just the headline. That's it.

The new version took me less than 5 minutes to create ... but it was based on 20 years(!) of writing web page copy. Yes, I've been at this since 1995.

We sent more than 1,880 visitors to two versions of his web site to see which was more profitable.

And ... we got 43% more sales. That's an extra $8,891 every week my client will likely make, from the same amount of web traffic, thanks to one slight change I made for him.

Takeaway: If you're not optimizing your marketing -- testing changes big and small to your headlines, email subject lines, phone scripts, sales letters, etc. -- you are absolutely, positively throwing money away.

Best part: You don't have to change the world to change your world. Just a small, slight edge can slice open huge new sales and profits.

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