This is a very special unboxing of a very special something -- a CARE package I got from Brian Kurtz.
Back story: I attended Brian's Titans of Marketing event in 2014 and exchanged emails with him after. He included one of my productivity tips in his blog. I mailed him a thank-you note and he emailed me back, offering to send me a thank-you gift by mail.
What I got was ... huge. Awesome. Incredible. Watch the video to see me unbox it all.
To a copywriter like me, this stuff is priceless.
Here's the thing: Brian is teaching a super valuable lesson here on the art of P2P -- person-to-person -- marketing.
Back story: I attended Brian's Titans of Marketing event in 2014 and exchanged emails with him after. He included one of my productivity tips in his blog. I mailed him a thank-you note and he emailed me back, offering to send me a thank-you gift by mail.
What I got was ... huge. Awesome. Incredible. Watch the video to see me unbox it all.
To a copywriter like me, this stuff is priceless.
Here's the thing: Brian is teaching a super valuable lesson here on the art of P2P -- person-to-person -- marketing.
Forget B2B or B2C marketing. In the end all marketing is really P2P -- person to person.
Brian Kurtz, a person, has just delivered an outrageous and totally unexpected amount of value to me, a person. And I want the whole world to know about it. That’s why I did this impromptu video and I'm even paying to drive traffic to it. This is what raving fans do.
Key: Brian invested time and attention to assemble all the parts of this package, hand-write the note to me, and put it in the mail. He could have outsourced it to a fulfillment house, but that would have been a package from a business, not a person. And I wouldn't be making this video.
You cannot buy the kind of raving fandom that I'm showing here. You cannot outsource it, either.
Brian Kurtz, a person, has just delivered an outrageous and totally unexpected amount of value to me, a person. And I want the whole world to know about it. That’s why I did this impromptu video and I'm even paying to drive traffic to it. This is what raving fans do.
Key: Brian invested time and attention to assemble all the parts of this package, hand-write the note to me, and put it in the mail. He could have outsourced it to a fulfillment house, but that would have been a package from a business, not a person. And I wouldn't be making this video.
You cannot buy the kind of raving fandom that I'm showing here. You cannot outsource it, either.
But you can make an impact on others -- and spread your influence far and wide -- simply by making a direct, valuable, personal connection to another person today.
This is simple, but not easy. Yet Brian did it. Big time.
By the way ...
... I've created a club for entrepreneurs who want to grow. Every member gets a box of marketing tools delivered by mail every month. And you can try them free. Click here.
This is simple, but not easy. Yet Brian did it. Big time.
By the way ...
... I've created a club for entrepreneurs who want to grow. Every member gets a box of marketing tools delivered by mail every month. And you can try them free. Click here.
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