Tuesday, February 2, 2016

Postcards: The Insanely Simple (and Effective) Marketing Tool

Here's a story about a shocking pink postcard that might change the game for your business.

The postcard is from my good friend Vance Morris. The letters "DYGYSD" stand for "Did you get your 'stuff' done?"

Vance and I are in the same mastermind group and we hold each other accountable for achieving our goals. Every 7-10 days, he drops in unexpectedly to see how I'm doing. Thanks, Vance.

But in addition to holding me accountable, Vance is being memorable and getting my full attention with this postcard. That's something you can NOT do with an email.

And that's the point of this blog post: As a business owner, anytime you catch yourself thinking, "I'll just send an email" to your prospects or clients, think again. Can you send that same message by postcard? If so do that. 

Send a postcard, in addition to or instead of an email. You'll get more attention and better results. 

And no, I don't mean Send Out Cards or some other robotic crap. Write the message on the postcard. By hand. And mail it. With a stamp.

I keep a collection of postcards on hand and mail one almost every day. Whether it's for holidays or to thank people for referrals, a postcard is a simple tactical tool that's quick and easy.

Plus, a postcard can be physically held and is difficult to ignore -- completely different from an email.

Another nice thing is that postcards are a simple tool. They are pretty much goof proof. They require almost no skills to deploy correctly. Just like striking a match.

Postcards are simple, inexpensive, and they fit into any marketing strategy you may have.

All of which make postcards a true Marketing Multiplier -- little tools that can deliver big profits.

Now. Do you own a business in the U.S.?

If so, get your own box of 11 Marketing Multipliers delivered FREE at www.MarketingMultipliers.com

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