Friday, January 21, 2022

Word-of-Mouth Advertising Made Simple

You're looking at extraordinary marketing ...

It's an ordinary admission ticket, transformed into an extraordinary word-of-mouth advertising device.

Here's the story: Back in 2016, I visited Japan with my daughter. We went to the Studio Ghibli Museum in Tokyo. (Studio Ghibli is an animation film maker, led by Hayao Miyazaki, who's been called Japan's Walt Disney.)

As you can see, the admission ticket included a slice of film from a Studio Ghibli movie. Although I still can't figure out which movie it is, that's not the point.

The point is that I haven't stopped talking about and showing this ticket to people since I returned from Japan. It's an extraordinary souvenir of my visit that's produced a whole bunch of free advertising for Studio Ghibli.

Which, when you think of it, is remarkable.

By combining two ordinary items -- an admission ticket and movie film -- Studio Ghibli created an extraordinary keepsake, one that will generate word of mouth for years to come.

Now, think: What ordinary items can you combine to create an extraordinary word-of-mouth marketing device in your business?

  • If you're a financial adviser, you could print retirement investment calculations on a bookmark.

  • If you repair appliances, you could print DIY troubleshooting tips on your business card.

  • If you're an author, you could put the big ideas from your writing on a granite coaster, like my friend Mike Sciortino did for his excellent book, Gratitude Marketing. See below ...

Gratitude Marketing Book

The formula is this: Combine two ordinary things in your business -- and make them extraordinary. 

You'll know you've succeeded when your word-of-mouth advertising picks up and your clients start telling others. 

One more thing. 

If you found this idea helpful … and you want more clients like your best clients ... claim your Free Client Cloning Kit at

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