What Does Ikea Know About Marketing That You Don't?

Who's up for remodeling the kitchen?

Wait -- it won't be that bad.

See? It only takes 4 steps.

It says so right here on the sign I saw in Ikea, at left.

What about your business?

Do you promise customers an easy, step-by-step solution to their problems? If so, congratulations. More people will buy.

Because, given the choice, people always want things that are simple, not complex; easy, not difficult; and fast, not slow.

If Ikea can make kitchen remodeling seem attractive, you can surely do the same in describing whatever it is you do for customers.


Not sure how to offer your customers an easy option? Just post your questions in the comments section below. I'll reply with a simple answer to get your creative juices flowing ...

(Kevin M. Donlin is author of Guaranteed Marketing for Small Business Professionals.)