Tuesday, September 28, 2010

Who Are You Copying?

How did Michelangelo, da Vinci, van Gogh, Picasso, and other masters learn to paint so well?

By studying and copying the masters before them ... for many diligent, unglamorous hours.

Same thing with Bob Dylan -- he spent years learning hundreds of Woody Guthrie's songs before hitting it big himself.

And The Beatles -- they played other groups' songs for 6-7 hours a night, 6-7 nights a week at the Star Club in Hamburg before signing a record deal.

So: Before you become a master, you must first learn the moves (mental and physical) of the masters.

When you copy the masters, you "entrain your brain" with the thoughts they had, the words they wrote, the brush strokes they made.

Your business is no different. If you want to create a product, service, or advertisement that's a masterpiece, start by copying the masters.

Think now: Who are the masters in your field?

Who will you copy today?

Here's the last word on the subject, from Woody Guthrie: "If you want to learn something, just steal it -- that's the way I learned from Lead Belly."

(Kevin M. Donlin is author of the Special Report, Guaranteed Marketing for Small Business Professionals.)

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