Do more of what works and less of what doesn't.
How do you know the difference?
Ask the only people who matter -- your clients.
Specifically, anytime anybody buys anything from you, ask them these two questions:
1) Where did you find out about us?
The answers will tell you which of your business-building efforts are actually ... building your business. Is it referrals? Your Google Adwords? A business card you handed them 6 months ago?
Whatever attracted this client is working. So, spend more time and money DOING it.
2) Why did you decide to do business with us?
The answers will tell you what you (or someone else) said or did to cause your client to open their wallet. Was it your money-back guarantee? The many testimonials on your web site? Your membership in the Better Business Bureau? Over the years, clients have given me each of those answers.
Whatever sold this client is working. So, spend more time and money SAYING it.
Building your business can't get much simpler than this: Do more of what works and less of what doesn't.
Best part: You never have to guess. Your clients will tell you exactly what to do and say. But only if you ask.
You will get better and more profitable every time you ask these two questions -- and act on the answers:
- Where did you find out about us?
- Why did you decide to do business with us?
Bio: Kevin Donlin can help you grow your business and enjoy the breakthrough results your hard work deserves. If you're interested in boosting your revenues and profits, please click here.
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