Monday, October 31, 2011

How's That Strategy Working For You?

Question: How concise and memorable is your business strategy?

What? You don't have a strategy? Then you have a hobby, not a business. But I digress ...

Why is it important for your strategy to be concise and memorable? Because long-winded strategies are short on motivation. And you can't executive a strategy you can't remember.

When judging your strategy, here's a test: Can it fit on your business card?

Before you scoff, take a look at this strategy, on the back of Alan Mulally's business card (autographed copy below). He's CEO of Ford Motor Co. -- maybe you've heard of them?

And maybe you've heard of Mulally's results: Since taking over as CEO in 2006, he turned an annual loss of $17 billion into $2.7 billion profit by 2009 and $8.3 billion profit in 2010.

So you might want to pay attention to his strategy.

Here it is ...

People working together as a lean, global enterprise for automotive leadership, as measured by:

Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction

  • Aggressively restructure to operate profitably at the current demand and changing model mix
  • Accelerate development of new products our customers want and value
  • Finance our plan and improve our balance sheet
  • Work together effectively as one team

An exciting viable Ford delivering profitable growth for all.

Bio: Kevin Donlin can help you grow your business and enjoy the breakthrough results your hard work deserves. If you're interested in boosting your revenues and profits, please click here

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