Monday, October 3, 2011

Can Your Headline Do This?

Here's the best headline I've seen for a book since How to Win Friends and Influence People ...

It stopped me in my tracks at Barnes & Nobel last Friday night. I had to open the book and look for the answer.

Who was that killer president?

First, a word about headlines and their importance. That word is ALL.

As in, headlines are ALL-IMPORTANT to the success of any web page, postcard, sales letter, print ad, or email you write.

The goal of your headline? To stop your prospect in his/her tracks and force them to read the rest of your promotion.

In the case of, Which President Killed A Man? mission accomplished. It's a terrific headline that compels interaction.

You'll know you've got a good headline when readers say or think the following:
  • "Tell me more!"
  • "How do you do that?"
  • "Oh, what do you mean?"
So ... which president killed a man?

The president who shot a man in a duel, after being accused in print of bigamy and reneging on a bet was ... Andrew Jackson.

Bio: Kevin Donlin can help you grow your business and enjoy the breakthrough results your hard work deserves. If you're interested in boosting your revenues and profits, please click here.

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