Tuesday, October 18, 2011

Kaizen Marketing and Your Online Advertising

Kaizen Marketing is the continuous improvement of your most valuable activity -- creating and keeping customers.

The first step in the process is discovery.

Because you can't improve what you don't measure -- and you can't measure what you don't know -- you must know where your money is coming from.

And here's a corollary: To improve your online marketing, you must first know where your traffic is coming from.

With Google Analytics, that's pretty easy. Just check your stats.

When you do, you'll find data like that in the following graphic:

See the search term in blue? Two people visited my site after typing market my business into Google.

Looking through my pay-per-click (PPC) ads, I noticed that I wasn't bidding on that keyword combination in on MSN AdCenter. So I added the words market my business to my paid search ads.

A few days later, I found the following results from my ads on MSN AdCenter:

See that? Six people clicked on my ad after typing market my business into a search on Yahoo and/or Bing. And two of those visitors to my site became conversions at a cost of $1.32 -- they downloaded and are now building their businesses using my Free Report.

What should you do now? Three things:

1) Discover where natural search traffic to your web site is coming from by looking at your Google Analytics or web server logs to find the keywords people use to find your site.

2) Bid on those keywords in your paid-search accounts in Google AdWords or MSN AdCenter.

3) Rinse. Repeat. Profit.

Bio: Kevin Donlin can help you grow your business and enjoy the breakthrough results your hard work deserves. If you're interested in boosting your revenues and profits, please click here.

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