Thursday, October 18, 2012

Sales Letter Copyrighter or Copywriter?

You'd be surprised at how many people search on Google for sales letter copyrighter or ask me what a copyrighter does.

What's the difference between a Sales Letter Copyrighter and a Sales Letter Copywriter?

Well, the job of copyrighter ... does not exist.

To my knowledge, nobody gets paid to put little letter C's in circles like this (c) to create copyrights. Although, lots of lawyers do get paid to file documents with the U.S. Copyright Office.

Copywriter, by contrast, is my job title (along with Marketing Strategist).

What I write are words that sell, referred to as "copy."

Why copy and not "text" or "sales words"?

According to one story, the word "copy" was coined to mean material intended to be copied -- reproduced and printed in the newspaper or ad for others to read.

Writing that material is my job, which is a lot like a salesperson's, when you think about it.

A salesperson speaks words that persuade you to act. They usually do this in person, by phone, or on TV.

A copywriter writes words that persuade you to act. They usually do this on paper or online.

You can learn more about my copywriting services here.

And if you want to increase profits in your business, you can grab your free Client Cloning Kit here.  

1 comment:

  1. Copywriting is the act of writing text for the use of advertising a product, business, person, opinion or idea. Thanks! Look for additional posts on this topic soon.