Tuesday, June 25, 2013

71% of Your Customers Expect More Value. Now What?

As a business owner or entrepreneur today, you face some tough challenges.

According to “Small Businesses: Then & Now” by Constant Contact, 59% of small businesses surveyed say that it's harder to run a small business today than it was five years ago.

Customer acquisition and retention are big problems -- of the small businesses surveyed, 75% cited "finding new customers" and 58% said "retaining customers" were primary concerns.

According to Direct Marketing News, 63% of small businesses think their customers have higher expectations than 5 years ago. And among those small business owners, 71% think their customers expect more value.

So. If 71% of your customers or clients expect more value, here's an idea: GIVE IT TO THEM.

You can add value without cutting prices by offering your clients any of these:
  • extra information to help buyers use the product/service
  • faster delivery
  • more customization
  • easy payments
  • little surprises (like a thank-you note)
  • rapid response to questions.
Bottom line: Yes, business is tough. You can whine about it, or do something about it.

If you play the low-price game and lose to Wal-Mart and Amazon, without first making every effort to deliver more value to your customers or clients, you deserve to lose. Sorry.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business -- and avoid cutting your prices -- my free Client Cloning Kit can help. Grab your free copy now, while they last.

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