Tuesday, July 2, 2013

Addition by Subtraction: Are You Choking Your Profits?

Many of the biggest breakthroughs in businesses have come from subtraction.

  • Subtract bank tellers from a bank and you get ATM machines
  • Subtract travel from out-of-town meetings and you get GoToMeeting.com
  • Subtract stamps from mail and you get email
You get the idea. By removing a limiting factor, you can unleash greater productivity and growth.

That's the good news.

The bad news? In your business, YOU are a limiting factor -- right now.

Here's why: Any process that requires your time or your physical presence is a limiting factor. Because in any workweek, there are only so many suits you can sew, pictures you can paint, cakes you can bake.

If you are "doing the thing" in your business, you are a choke point.

So answer this key question: How could you subtract yourself from your business and scale up to serve more people, more profitably? 

Example: If you provide a service, the logical "subtraction" is to turn what you do into a product. Top consultants, like Seth Godin and Tom Peters, do this all the time -- they write books.

Stated differently: What could you write, film, record, or otherwise put in a box that would remove your from your business processes and let you scale up?

The answer to that question is your shortcut to growth.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. Grab your free copy now, while they last.

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