Wednesday, February 4, 2015

Free Consultations and Ezines Are Dead. Good Riddance!

Bad news: If you hope to attract prospects by offering a free consultation or a free email newsletter like every other business, your business will look like ... every other business.

In the eyes of your prospects, you will be seen as a commodity. And how do people shop for commodities? By price. Which sucks for you.

Good news: You don't have to attract prospects with the same freebies as everybody else. One way to stand out is to simply rename your materials.

Better news: When you do this, you can quickly become a Category of One in your market -- and bypass the commodity trap.


Create a unique name for whatever you give away as a "free consultation" and/or "free email newsletter."

Instead of offering a "free consultation," you can offer a:
  • Free Strategy Session
  • Hidden Profit X-ray
  • Complimentary Sales Blueprint

And instead of offering a "free email newsletter," you can offer a:
  • Client Cloning Kit (my own unique name)
  • Monthly Profit Builder
  • Sales Explosion Bulletin

Note: Email itself can make you a commodity. You'll stand out much faster in any market if you send your materials by U.S. Mail. Don't doubt me on this one -- ask yourself: Do you want more email in your life, or less? And what about your prospects, do they want more email or less? Case closed.

Just as a small change to the rudder can change the course of a ship by thousands of miles, these two small changes to your marketing can change the course of your business by thousands -- or millions -- of dollars.

Now. If your business is doing at least $100,000 in revenue, my Free Client Cloning Kit can give you a slight edge -- and then some. It's NOT another download. This is a real business-building kit you can hold in your hands. Grab yours now, while you can.

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