Saturday, December 20, 2014

The Ugly Truth About Genius

Genius is the beautiful product -- the curves, shiny chrome, thrum of 310 horses under the hood, and other self-evident sexiness in a new Ford Mustang, for example.

Underneath all that, holding it together, is preparation: countless hours of wind-tunnel testing, engineering, problem solving, and other toil. It's ugly, invisible, and essential -- the foundation.

The genius of Thomas Edison -- the light bulb, phonograph, motion picture camera, carbon paper, storage battery -- was evident in his products.

Beneath that, you don't see his preparation -- that he studied year-round with his mother after quitting school at age 8 ... read every book in the Detroit Public Library from age 15 ("I didn't read a few books. I read the library.") ... worked 18 hours a day ... or that he neglected food, friends, bathing, and bill-paying in favor of inventing.

You can hear the genius of Mozart's music. But you don't see his preparation -- that he was drilled for long hours on harpsichord, violin, and organ from age 4 ... or that he neglected food, friends, bathing, and bill-paying in favor of composing.

Henry Ford. Douglas MacArthur. Donald Trump. Steve Jobs. Their genius is evident, but their preparation is hidden; you have to dig for it.

Back to Edison. You're familiar with his quote: "Opportunity is missed by most people because it is dressed in overalls and looks like work." Well, genius can be easy to miss, too ...

We may see the beautiful product and stop there. But don't miss digging for the ugly preparation underneath. You can never duplicate another person's unique products -- their genius -- but you can duplicate their preparation.

Now. If your business is doing at least $100,000 in revenue, my Free Client Cloning Kit can give you a slight edge -- and then some. It's NOT another download. This is a real business-building kit you can hold in your hands. Grab yours now, while you can.

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