Want to sell more of your product or service this week?
With about 45 minutes of effort?
It's simple. Just do more of what's working.
Let me show you …
I just analyzed my sales data for the past year in my Salesforce CRM. (You DO have a CRM, don't you?)
Total time invested: 45 minutes.
What did I find?
Findings
----------
1. Of my last 18 sales, 10 of them were repeat sales to past clients. Not surprising.
2. Of my top 5 clients who paid me the most money, all 5 were referred by people I met at marketing events. Frankly, this was surprising.
Actions
----------
1. I booked my tickets to two more marketing events, to keep meeting high-level prospects.
2. I will add qualified prospects I meet at those events to my mailing list of printed newsletters (not email spam). The follow-up by U.S. Mail is helpful for them and automatic for me.
3. I will mail a gift to key past clients within 10 days, to show my appreciation. The gifts will be helpful for them and pave the way for repeat sales, which helps us all.
Takeaways
----------
1. Where did your last 15-25 sales come from?
2. How do you know?
3. What are you doing to get more sales like them?
One last thing. If you found these ideas helpful, please request your Free Client Cloning Kit at my website
Friday, July 26, 2019
Wednesday, July 24, 2019
The Inner Game of Marketing
Did you know?
Up to 90% of your success in business has nothing to do with external factors, like the economy or your competitors.
Instead, the vast majority of your success hinges on what happens inside your business. Your core values, daily operations, and decisions about marketing -- to name a few.
That's not my idea.
It's the finding of two very smart business consultants from Bain, Chris Zook and James Allen. Their book, The Founders Mentality, reveals that it's what you do INSIDE your business that really matters.
Because the best, most-profitable businesses get there by taking action on their own agendas -- not by reacting to their competitors or the economy.
And in my experience dating back to 1994, there are at least 3 opportunities to engineer a breakthrough in your marketing by making proactive changes inside your business:
1) Referrals. What are you doing to generate and reward more referrals?
2) Order size. What are you doing to increase the size and frequency of purchases?
3) Optimization. What are you doing to test and improve your marketing?
One last thing. If you found these ideas helpful, please request your Free Client Cloning Kit at my website
Up to 90% of your success in business has nothing to do with external factors, like the economy or your competitors.
Instead, the vast majority of your success hinges on what happens inside your business. Your core values, daily operations, and decisions about marketing -- to name a few.
That's not my idea.
It's the finding of two very smart business consultants from Bain, Chris Zook and James Allen. Their book, The Founders Mentality, reveals that it's what you do INSIDE your business that really matters.
Because the best, most-profitable businesses get there by taking action on their own agendas -- not by reacting to their competitors or the economy.
And in my experience dating back to 1994, there are at least 3 opportunities to engineer a breakthrough in your marketing by making proactive changes inside your business:
1) Referrals. What are you doing to generate and reward more referrals?
2) Order size. What are you doing to increase the size and frequency of purchases?
3) Optimization. What are you doing to test and improve your marketing?
One last thing. If you found these ideas helpful, please request your Free Client Cloning Kit at my website
Friday, July 12, 2019
How to Grow Your Business with the Phone
One of the fastest ways to build your business is with the telephone.
Here's why. Unless you're selling something for under $100, you're going to need to talk to someone at some point before they write you a check.
And a great way to have more conversations is by calling prospects and clients. But not just any phone call will do.
Tip: Whenever you make a phone call, be useful to the other person. Never, ever call to "check in" or "loop back," or "touch base." No, no, no.
When you call prospects, give them news, tips and tools they can use to grow their business. Which, in turn, will grow yours.
To illustrate, within the last 48 hours, I've spoken to 6 current and prospective clients. Every one of them was happy to hear from me.
As a result, they're going to take future phone calls from me and more sales will result.
Why?
Because I gave them a news item and made it simple for them to insert it into their emails, web pages, etc., to make their marketing more timely. Which will make their marketing, better whether or not we ever work together on a project.
Something to think about.
One more thing …
If you found this idea helpful, claim your Free Client Cloning Kit at www.clientcloningsystems.com
Monday, July 8, 2019
4 Marketing Lessons From The $105-Million Man
At $105 million per year, who has the highest salary in baseball?
Scott Boras.
Wait, what? Yes, that’s right. While Bryce Harper and Manny Machado each have contracts worth over $300 million, and Stephen Strasburg tops all annual player salaries, with $38.3 million …
... the man who takes home the most money every year in baseball is an agent.
Scott Boras rakes in $105 million annually from $1.88 billion in contracts for about 175 MLB players.
Here’s a look at how he taps into the real money in his industry, with marketing lessons you can profit from in your industry.
First, specialize. Boras negotiates only baseball contracts. As a result, he and his 75 employees -- many of whom are former MLB players -- have mastered the intricacies of negotiating 9-figure deals for clients.
Second, serve. Players describe Boras as a guy with their best interest at heart, like his first client, Bill Caudill, who said: “From day one, I knew I could trust Scott.” The Boras Corporation employs attorneys, sports psychologists, financial experts and others -- all to serve their clients’ wide-ranging needs.
Third, make it personal. According to an article on Managerskills.org, “Boras understands that the most important part of his job is maintaining human relationships [with] clients, talking to them about their injuries, their lives, their relationships, and their kids.” Which proves the old saying that nobody cares how much you know, until they know how much you care.
Finally, work hard and smart. Raised on a dairy farm, Boras works long, hard hours. More importantly, he works smart. As a former minor leaguer, he knows baseball. As a former attorney, he knows negotiating. He got two of his first clients by selling himself as the only ex-lawyer and ex-pro player they would find as an agent -- a unique selling proposition that has proven, shall we say, lucrative.
So, there it is. A shortlist of tactics one man has used to tap the real money in his industry. I hope you use them to do the same in yours.
One more thing ...
If you want more clients like your best clients, claim a Free Client Cloning Kit here.
Scott Boras.
Wait, what? Yes, that’s right. While Bryce Harper and Manny Machado each have contracts worth over $300 million, and Stephen Strasburg tops all annual player salaries, with $38.3 million …
... the man who takes home the most money every year in baseball is an agent.
Scott Boras rakes in $105 million annually from $1.88 billion in contracts for about 175 MLB players.
 |
| Scott Boras (photo credit: MissChatter on Flickr) |
First, specialize. Boras negotiates only baseball contracts. As a result, he and his 75 employees -- many of whom are former MLB players -- have mastered the intricacies of negotiating 9-figure deals for clients.
Second, serve. Players describe Boras as a guy with their best interest at heart, like his first client, Bill Caudill, who said: “From day one, I knew I could trust Scott.” The Boras Corporation employs attorneys, sports psychologists, financial experts and others -- all to serve their clients’ wide-ranging needs.
Third, make it personal. According to an article on Managerskills.org, “Boras understands that the most important part of his job is maintaining human relationships [with] clients, talking to them about their injuries, their lives, their relationships, and their kids.” Which proves the old saying that nobody cares how much you know, until they know how much you care.
Finally, work hard and smart. Raised on a dairy farm, Boras works long, hard hours. More importantly, he works smart. As a former minor leaguer, he knows baseball. As a former attorney, he knows negotiating. He got two of his first clients by selling himself as the only ex-lawyer and ex-pro player they would find as an agent -- a unique selling proposition that has proven, shall we say, lucrative.
So, there it is. A shortlist of tactics one man has used to tap the real money in his industry. I hope you use them to do the same in yours.
One more thing ...
If you want more clients like your best clients, claim a Free Client Cloning Kit here.
Wednesday, July 3, 2019
How to Sell More With Amazon's $10-Billion No-Tech Marketing Trick
Did you know?
Amazon spends over $10 billion on digital marketing every year.
And Amazon sells everything under the sun.
Which means, no matter what you're selling, you could learn a lot from Amazon.
Case in point: Take a look at what just popped up in my Amazon Prime account today:
See what Amazon did there?
Instead of promising to save me money on future purchases (Gain) Amazon showed me that I lost $142.04 by not using their credit card last year (Pain).
Brilliant.
Now, here's why this matters to you: Amazon does nothing on a whim.
Their marketing, like everything they do, is driven 100% by data. Which tells you something. The fact that Amazon is using pain rather than gain in their credit card offer means you MUST consider doing the same in the offers you make to your prospects.
And here's the best part: No technology is needed. This marketing tactic is 100% psychological, based on the fact that we humans will run faster away from pain than we will toward gain.
Now.
Let's turn these ideas into action.
Step 1) What exactly does your ideal client miss out on every day they haven't hired you?
Example: Let's say that you're a consultant. And the prospect you just spoke to by phone wants to make sell more of her $79,999 coaching program. (No, that price is not outlandish. I recently helped a client sell $1.1 million of her coaching at that price.)
If she's getting 10 calls every week from prospects and only selling 1 of her coaching slots at $79,999, but you KNOW you can get her to at least 2 sales from those 10 phone calls every week, then she's losing $79,999 every week she hasn't hired you.
Step 2) How can you make that pain very real in your emails, web pages, sales letters and other marketing?
Example: You could include a phrase like this in your follow-up emails: "Had we started 4 weeks ago when you first contacted me ... you could have received an extra $319,996 from the same phone calls you're getting now."
Powerful, don't you think?
One more thing ...
If you own a business with clients (not customers), in the U.S. or Canada, and you're doing at least $1 million in revenue, you're invited to claim a Free Client Cloning Kit here.
Amazon spends over $10 billion on digital marketing every year.
And Amazon sells everything under the sun.
Which means, no matter what you're selling, you could learn a lot from Amazon.
Case in point: Take a look at what just popped up in my Amazon Prime account today:
See what Amazon did there?
Instead of promising to save me money on future purchases (Gain) Amazon showed me that I lost $142.04 by not using their credit card last year (Pain).
Brilliant.
Now, here's why this matters to you: Amazon does nothing on a whim.
Their marketing, like everything they do, is driven 100% by data. Which tells you something. The fact that Amazon is using pain rather than gain in their credit card offer means you MUST consider doing the same in the offers you make to your prospects.
And here's the best part: No technology is needed. This marketing tactic is 100% psychological, based on the fact that we humans will run faster away from pain than we will toward gain.
Now.
Let's turn these ideas into action.
Step 1) What exactly does your ideal client miss out on every day they haven't hired you?
Example: Let's say that you're a consultant. And the prospect you just spoke to by phone wants to make sell more of her $79,999 coaching program. (No, that price is not outlandish. I recently helped a client sell $1.1 million of her coaching at that price.)
If she's getting 10 calls every week from prospects and only selling 1 of her coaching slots at $79,999, but you KNOW you can get her to at least 2 sales from those 10 phone calls every week, then she's losing $79,999 every week she hasn't hired you.
Step 2) How can you make that pain very real in your emails, web pages, sales letters and other marketing?
Example: You could include a phrase like this in your follow-up emails: "Had we started 4 weeks ago when you first contacted me ... you could have received an extra $319,996 from the same phone calls you're getting now."
Powerful, don't you think?
One more thing ...
If you own a business with clients (not customers), in the U.S. or Canada, and you're doing at least $1 million in revenue, you're invited to claim a Free Client Cloning Kit here.
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