Tuesday, November 30, 2010

The Simple 30-Day Marketing Plan

Today's guest post is by Dan Janal, from PR Leads.

Every Saturday I go to my Spanish class. It isn’t easy and it isn’t necessarily fun. But I go anyway. Learning a language is difficult. I find that the only way I retain info is by speaking it, writing it and hearing it. Many times. After a while, it sinks in. No one ever said it would be easy.

So why do people think that marketing and sales should be easy? I meet so many people who expect instant results and success but they don’t want to do the work. Do you see a disconnect here?

Marketing doesn’t have to be hard. It just needs to be consistent. That’s what my business coach Mark LeBlanc says.

Decide on the activities you think will help your business and repeat them every 30 days. Track your numbers. Do more of what works. Less of what doesn't.

Here are 5 things you might do every 30 days to market your business:

1) Write one article a week

2) Post the article to your blog and to Ezinearticles.com

3) Send out one press release via a service like Guaranteed Press Releases, to improve your rankings on Google and brag that you were covered in more than 40 media websites

4) Do one free teleseminar or webinar to build rapport with your list. Or do a webinar/teleseminar with another person to grow your list

5) Do one free speech -- a showcase -- in front of the right prospects to get more business and referrals.

Easy? No. Simple? YES!

Meanwhile ... if you want to put an end to "feast-or-famine" syndrome in your business, a free Client Cloning Kit can help. Grab your copy here

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