Thursday, December 2, 2010

Jeffrey Gitomer at The MainStreetChamber

Best-selling author and legendary speaker Jeffrey Gitomer spoke last night at a mixer hosted by The MainStreetChamber - Minnesota.

I wasn't quick enough on the draw to get a photo with Jeffrey, but I did get one next to him ...

Jeffrey delivered a flood lot of provocative ideas on marketing, selling, and success in the 30 or so minutes he spoke. Here's a sampling ...

  • Work from 7:00 AM to 6:00 PM. Spend every breakfast and lunch with a prospect or client.
  • He created his own breaks in business by networking 50 hours a week after he moved to Charlotte, NC in 1988. He followed his own "50-Butt Rule" -- if there was a room with 50 or more butts in it, he put his butt there, too.
  • He did not network the standard, schmoozing way. Instead, he served as a valuable resource to others, connecting sellers and buyers in the business community. By becoming known as a "connector" he was sought out and able to sell more of his own products/services.
  • Take on a leadership position in your local Chamber of Commerce. Do an outstanding job. Demonstrate your expertise. You will get business without even trying.
  • Above all else, be memorable. Take a look at your business card right now. It's probably a piece of crap. Not memorable. (Kevin's tip: Here are some creative business cards for ideas.)
  • Your most valuable asset in business is your list -- the names and addresses (email and postal) of prospects and clients. Build it and guard it with your life.

Great stuff. I've already scheduled two coffee meetings for next week, to name just one good tip from above.

If you were there and I missed something Jeffrey said, please comment below!

For more ideas like these, download Guaranteed Marketing for Service Business Owners.

1 comment:

  1. Kevin, it was a pleasure meeting you at the event last night. Thanks for donating a door prize for a very lucky person!

    The one thing I would add is that any small business owner that wants to stand out from all of their competition should certainly consider using Ace of Sales. They can try it free for 30 days compliments of MainStreetChamber™ by using the promo code "MSCMN1" when they sign up.

    Also, your readers may find our blog at more interesting and useful than the website to which you liked above.

    Happy holidays to you and your readers!

    Mike Clough
    State Director