Monday, March 23, 2015

The Marketing Checklist: New Profits from a Paper and Pencil?

Here's a simple way to improve your marketing and grow your business.

It is NOT sexy. It is so low-tech that it’s actually no tech. All you need is a pencil and paper.

It’s a productivity tool used by highly trained heart surgeons, airline pilots, even architects of multi-million dollar buildings ...

It’s a checklist.

You see, when it comes to growing your business, you probably know what to do already. You're just not doing it. The Jesuits have a term for this; it’s called a sin of omission.

Why are you not doing everything necessary to market your business?

Not because you’re a bad or sinful person. It's because as soon as you turn on your computer in the morning, your memory and judgment become unreliable. There are 1,001 distractions that steal your attention from the marketing tasks you need to do.

Signs of this are confusion, frustration, and an unpredictable cash flow in your business.

By contrast, when you have a checklist of things to do, you've got clarity, you’ve got focus, you've got confidence -- all of which give you more energy to get things done. And when you’ve checked off all your tasks, that feels good. So you do it again tomorrow, setting off a virtuous circle of improvement.

It's simple. There are 3 steps:

Step 1) Write down all the things you need to do every day to grow your business. It's probably going be a list of 5 to 10 things. Examples of what tasks could go on your list:
  • Email qualified new leads and thank them for requesting info
  • Call new clients and welcome them
  • Write 250 words of next blog post/article
Step 2) Pick a time at least twice today to follow your checklist. For me, that's 7:30 AM and 4:00 PM for about 30 minutes each.

Step 3) Follow the damn checklist.

Checklists are not brain surgery, but they are used by every brain surgeon.

More importantly, I use a checklist to pull more prospects and clients out of my existing database than I ever could if I tried to make it up as a went along.

Also, none of the tactics on any checklist are set in stone. Just like a recipe, they can and should be modified any time you find a better way.

Give this a try for just one week and you will be astonished at how much you get done and, more importantly, at the results you see in your marketing -- and in your bank account.

The idea above is what I call a Marketing Multiplier -- a small action that delivers big profits. It is simple. It costs little or nothing. And you can implement it today.

If you own a business in the U.S, there's a box of 11 Marketing Multipliers waiting to be shipped to you. You can try it Free. Click here now.

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