Tuesday, October 12, 2010

Accidental Guerrilla Marketing - The Apple Backpack

Instead of throwing it out, my wife (at left) turned her shopping bag from the Apple Store into a backpack.

She is now an unpaid human billboard for Apple.

Did Steve Jobs plan this? I wouldn't put it past him.

More likely, this is a case of accidental "guerrilla marketing" ... the kind that happens when your company has legions of raving fans.

If you own a business, how could you make it easier for customers to "guerrilla" market your products or services?

The best way, of course, is to create raving fans who wear your bags or tattoo your logo onto their bodies.

But that could take years and cost millions of dollars.

Instead, how about:
  • Shipping your products wrapped in company T-shirts instead of bubble wrap?
  • Offering $100 for the most-creative use of your product's package, like making it into a hat?
  • Mailing refrigerator magnets, coffee mugs, or other tchotchkes with your product (or invoices), then offering a $100 reward for the best customer photo posted on Flickr?
If you're good at what you do, customers will happily market your business in ways you never thought of. All you have to do is give them a chance ... and a little push.

(More ideas like these in my Free Report, Guaranteed Marketing for Service Business Owners.)

1 comment:

  1. If you wrapped a more fragile product in a t-shirt instead of bubble wrap, wouldn't that just invite people to complain about shoddy shipments? just joking, i know what you mean :)