Wednesday, October 27, 2010

Marketing + Physics = Google

"What has been will be again, what has been done will be done again; there is nothing new under the sun," wrote King Solomon in Ecclesiastes 1:9

But ... if there's nothing new under the sun, how do you account for creativity?

Like this: Creativity is simply new combination of old ideas.

Reese's Peanut Butter Cups are ... chocolate and peanut butter, combined.

The Velvet Underground was ... art and rock & roll, combined.

You get the idea. Old ideas combined in new ways produce creative breakthroughs.

So, what would happen if you combined marketing and physics?

You'd get the creative insights that Dan Cobley, a marketing director at Google, offers in this short video from TED, which is well worth watching ...

(Kevin M. Donlin is author of the Special Report, Guaranteed Marketing for Service Business Owners.)

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