Do this: Offer an upsell.
Simply create a deluxe version of whatever you sell -- raise the price 20-50% and add a higher level of service. When you do, about 20% or more of your clients will choose the higher-price option.
How can you offer a higher level of service to justify a higher price?
- Deliver faster -- offer "emergency" rates for same-day or priority service; ship FedEx Priority Overnight instead of U.S. Mail
- Deliver more -- add 20-50% of whatever it is you deliver, like super-sizing a restaurant portion
- Deliver better -- offer 2-3 Special Reports to help clients get even faster results with your service
The only real obstacle to this profit-building tactic is in your head: You probably think your business is "different" and your clients won't have any use for a deluxe version.
News Flash: You are not your clients.
And the surest way to under-serve your market and leave money on the table is to have contempt for a new marketing idea like this prior to investigating it for yourself.
Don't be contemptuous of new ideas. Try them. Starting with this one: Offer an upsell.
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