Monday, September 5, 2011

4 Ways to Grow Your Business. How Many Are You Missing?

Here are four ways to grow your business (if you know more, let me know):

  1. Get More Clients
  2. Get Clients to Spend More
  3. Get Clients to Buy More Often
  4. Get Clients to Refer Others

How do you do it? Here's a short list (if you know more, let me know):


1) Get More Clients
  • advertise more (roll a successful promotion out to another medium)
  • advertise better (test continually)
  • get publicity (use a service like www.PRLeads.com)
  • make more-appealing offers (study copywriting)
  • use more testimonials from clients (duh!)
  • close more sales (use a script, for example)
  • use a unique selling proposition, U.S.P. (Why should I buy from you?)
  • use a money-back guarantee (to remove risk)


2) Get Clients to Spend More
  • offer a cross-sell ("Would you like fries with that?")
  • offer an upsell ("Would you like to supersize that?")
  • offer a third option (a "good," "better," and "best" value)
  • raise your prices (just 2% can make a big impact on profits)
  • bundle products/services (package 2-3 items at an overall savings)


3) Get Clients to Buy More Often
  • hold a client appreciation sale (people love to buy and to belong to a group; this does both)
  • send a newsletter (with 90% helpful info and 10% special promotions)
  • do a joint-venture promotion and share revenue (who said clients had to buy your stuff?)
  • create continuity (a monthly coaching service or "preferred" status for a monthly fee)


4) Get Clients to Refer Others
  • say "Thank you" after every sale (to get clients talking about you)
  • follow up after the sale to ensure satisfaction (and get clients talking about you)
  • educate clients to help them get better results, by seminar/webinar/teleseminar (and get clients talking about you)
  • give extra care and attention to your top referrers (to encourage more of what's already working)

How many of these are you failing to use? Pick an idea from the list above. Do it this week.

You'll find more ideas like these in my Free Report, Guaranteed Marketing

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