Thursday, September 15, 2011

One Small Step Toward Bigger Profits

Here's more about Kaizen Marketing, the continuous improvement of your most valuable activity -- creating and keeping customers.

To recap: The first, simple step in the Kaizen Marketing process is discovery.

Because you can't improve what you don't measure -- and you can't measure what you don't know -- you must know, clearly, where your money is coming from.

Here's a case study from James Dunworth on ProBlogger that illustrates this perfectly ...

By systematically discovering where his income came from, Dunworth got a 56% jump in revenue from a $15 investment and about an hour of work.

How did he do it?

1) He linked Google Analytics to his Google AdSense account. This showed him exactly which clicks on his web site were producing AdSense revenue. In his words, "The results were astounding."

2) He discovered that, of the 800 pages on his web site, 70% of the revenue was generated from just 3 pages (a perfect illustration of the 80/20 Rule).

3) He hired a freelancer to create an ad and displayed it prominently his web site, presumably on one of those 3 high-value web pages. Cost for the ad? Just $15!?

4) Within the month, his AdSense revenue rose from $533 to $832 (that's a 56% increase).

Here's a graphic to show how his revenue jumped:

The moral of the story?

Big profits often lurk in small areas. But you'll never know unless you look. Carefully. Painstakingly. Look.

Now. Know this: You do NOT need to hook up Google Analytics to your web site to enjoy a 56% jump in revenue.

You don't even need a web site.

All you need do is open QuickBooks or call your bookkeeper. Get a report for the top 5 sources of revenue for your business. And study it carefully for surprising insights you can exploit, as Dunworth did.

I promise you this: No matter what you think your top 5 revenue streams are, you won't be 100% accurate. And you may find results that are "astounding," as Dunworth did.

As I wrote previously, this search for unexploited revenue streams led me on a Kaizen Marketing odyssey that ultimately put $2.1 million in the bank.

But you can't improve or exploit what you don't know. So start looking at where your revenues are coming from. That's the first small step toward bigger profits.

You'll find more ideas like these in my Free Report, Guaranteed Marketing.

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