Wednesday, March 14, 2012

Andy Warhol and The Art of High Profits

Andy Warhol -- was he an artist?

A businessman?


He once said: "Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art."

He may not have been the best in art, but he was among the best in business. As a result, his art made him rich (and his heirs richer).

His secret?

I think it was this: Most artists spend 80% or more of their time creating, and only 20% or less marketing. Not surprisingly, most artists are starving.

Andy Warhol was different.

He spent a great deal of time rounding up rich people to buy his paintings, including the Shah of Iran, Mick Jagger, Liza Minnelli, John Lennon, Diana Ross, and Brigitte Bardot. 

Here's the big difference: Most artists create stuff first, then find buyers. And they starve.

Andy Warhol found buyers first, then created stuff. And he profited.

Something to think about, isn't it? Especially if you find yourself hungry.

And all of this is more proof of the 80/20 Rule in marketing, which can keep you from starving -- and put you on the royal road to profits.

Bio: Kevin Donlin can help you grow your business and enjoy the breakthrough results your hard work deserves. If you're interested in boosting your revenues and profits, please click here.

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