Monday, February 2, 2015

Time Arbitrage: 75% More Profits, Without Working Overtime

Did you know?

You can earn 75% more profits this week, without working overtime, simply by changing how you manage your time.

That's because most things don't matter in your life, your business, and your marketing.

Based on the 80/20 Rule and my own 21 years of experience, only a few of your marketing efforts -- about 20% of what you do to grow your business -- really make you money. It could be referrals, trade shows, magazine ads, your blog, etc. But a high percentage of your profits -- as much as 80% or more -- come from a vital few marketing efforts.

The other 80% of your marketing (Facebook, the Chamber of Commerce, email blasts, etc.) don't work so well. They produce only about 20% of your profits.

Now. If the vital 20% of your marketing produces 80% of results, that's a 4x output. And if the trivial 80% of your marketing produces 20% of your results, that's a 1/4 output.

As a result, your vital 20% is 16x more powerful than your trivial 80%.

That means there's an easy route to dramatically higher profits staring you in the face: Spend more time, money, and effort on the 20% of your marketing that produces 80% of your profits. And don't say, "I don't have time for more marketing" ... because you DO have time. Remember? About 16 of every 20 hours you spend on marketing this week -- 80% -- are largely a waste of time.

All you need to do is determine your high-value 20% and your low-value 80%, then move time and money from your Trivial 80% to your Vital 20%.

This is easier shown than explained. So take a look at this picture of a calendar showing a 5-day work week ...

See those 4 nickels on Monday through Thursday? They represent how 4/5 (or 80%) of your time produces about 1/5 (or 20%) of your profits.

See those 8 dimes on one day, Friday? They represent how 1/5 (or 20%) of your time produces about 80% of your profits.

So, how do you get 75% more profits, from the same time worked each week?

Do this: Replace one day of low-value 80% marketing efforts (blogging, networking, etc.) with just one day of high-value 20% efforts (calling past clients, public speaking, etc.). Take a look ...

This is how you go from 100% to 175% of profits -- a 75% gain -- without working overtime: Do more of what makes you money in the time you now waste doing what doesn’t.

Like all great truths, this one is simple. We've replaced a 20% chunk of efforts (and profits) with an 80% chunk, in the same amount of time.

We haven't made more time. We've made time count more. I call this Time Arbitrage. And it's lever #1 of 5 levers that can multiply your marketing.

Now. If your business is doing at least $100,000 in revenue, my Free Client Cloning Kit can give you a slight edge -- and then some. It's NOT another download. This is a real business-building kit you can hold in your hands. Grab yours now, while you can.

No comments:

Post a Comment