Thursday, July 2, 2015

Online Marketing + Offline Marketing = More Sales

Want more prospects to return your phone calls ... and buy?

Here's an idea: Give them a "While you were out" message.

By mail.

This is how I do it, with a postcard I created for that purpose:

In case you can't see clearly, the message on the pink postcard reads:
You'll get an email from me on July 7 that explains this postcard, but here's a hint: Synergy.

Okay, one more hint: Following up with your prospects can be fun for you and them!

Watch your email ...
Key: I don't want to bug people into calling me back. I want to intrigue them into doing so.

And even if they don't call back, by tying this postcard into an email I'll send a few days later (as promised, without fail!) I increase the impact of both this postcard and that email.

By combining your online and offline marketing touches this way, you get synergy. You get more bang for your buck. More sales, too.

You can achieve online + offline marketing synergy any number of ways:
  • phone call + email
  • postcard + email
  • letter + email + phone call
  • email + phone call + thank you note
Get the idea? When it comes to combining your online and offline marketing, you're limited only by your imagination.

Now, you don't have to create customized postcards as I've done; marketing is my business, so this is the kind of thing I do every day.

But you do have to think creatively if you want to stand out and get noticed by your prospects in a world of ephemeral tweets, posts, blurbs, and blogs.

How do you know if your prospects are noticing you? If your sales go up. That's the only metric that really matters in marketing. And, yes, postcards like this hot pink "While You Were Out" message can make your sales go up. I've used them to close deals north of $7,500.

So, think synergy: Online Marketing + Offline Marketing = More Sales.

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