Tuesday, February 22, 2011

Inside Marketing: The Little Big Idea

When you want more revenue for your business, what's the first thing you think of?

This: "I need more clients!"

But ... why do you want more clients, anyway?

Because you want more revenue.

So, stop. Wait.

And think of this: If you can get more revenue from your CURRENT clients, you may never need to advertise for new clients.

It just makes sense. Why on earth should you spend more time and money chasing after prospects, trying to convince total strangers to give you their money?

There are streams of revenue running under your business and all you have to do is dig. And you can tap into that hidden revenue the minute you start selling more to the people who know you and trust you -- your current clients.

You can make a lot of money on this little idea, which has BIG implications for your bottom line: Sell more to your current clients.

(REWARD: Do you own or manage the marketing for a service business? Do you want more clients, who buy more, and refer others? If so, you and I should talk. Learn more here.)

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