Monday, February 28, 2011

How to Easily Create Marketing Synergy

Here's how to recycle back issues of your newsletter in a way that builds your business -- mail them along with a handwritten thank-you note to new prospects.

(See my example at left.)

Your message will stand out from ordinary thank-you notes (which stand head and shoulders above thank-you emails).

Plus, by including a back issue of your newsletter, you share your expertise with prospects in a way that's low-key, non-threatening, and entirely welcome.

What if you don't have a monthly newsletter?

Include a copy of your best article, or a "top 10" list of tips, or even an article by someone else that you found helpful.

If synergy means a whole that is greater than the sum of its parts (1 + 1 = 3), then this is true marketing synergy.

Here's the formula: 1 (thank-you note) +1 (printed resource) = 3 (surprised, delighted, receptive prospect).

Meanwhile, if you want more clients, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands. Grab yours now, while you can.

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