Monday, February 7, 2011

Your Clients and Your Business: 5 Vital Questions

1) How much of your revenue comes from current clients? 

Is it 50%? 80%?


100% of revenue comes from your current clients -- the people who buy from you now. Prospects don’t pay you. Referral partners don’t pay you. Only clients do.

2) How much is your marketing/advertising budget?

3) How much is your client retention budget?

4) Why is 3 so much smaller than 2?

5) What are you going to do about this?

(Thanks, Joseph Jaffe for the inspiration!)

(More ideas like these in the Free Report, Guaranteed Marketing for Service Business Owners.)

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