The other dog foods at Cub Foods were categorized by:- price (cheap to expensive),
- size (small to large), and
- ingredients (organic to super double organic).
Hard to sort through those dozens of choices.
But this was the only dog food with a Free Toy Inside. It was in a category of one.
Very easy to sort through one choice.
This is a fine example of Funnel Vision, a concept I learned from Jay Abraham.
Funnel Vision (the opposite of tunnel vision) simply means looking outside your industry for new ideas.
Like a dog food maker looking to breakfast cereals for the "new" idea of including a free toy ... while the competition beat each other up over ingredients or price.
Because, really, there are no new ideas -- only new combinations of old ideas.
So, where will your next marketing breakthrough come from? To find it faster, look outside your industry and use Funnel Vision.
You'll find more ideas like these in my Free Report, Guaranteed Marketing.
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