Monday, July 5, 2010

The Extraordinary New Product Formula: 0 +1 = 2

One of the best things about living in the Twin Cities is that we're only a 90-minute drive from The Spam Museum, in Austin, Minnesota.

Which is where I picked up the valuable item below.

Think of it: Fly swatter = ordinary. Spam = extra. Fly swatter + Spam = extraordinary.

That's 0 + 1 = 2. 

Use this formula to assemble combinations for new products and services.

Think: What's an ordinary thing about who you are or what you do in your business?

And how can you pair it with something "extra" to create an  extraordinary new product or service?

Try this: The news = ordinary. Comedy = extra. The news + comedy = extraordinary (The Daily Show).

Or this: Ice cream = ordinary. A fried waffle = extra. Ice cream + fried waffle =  extraordinary (the ice cream cone).

Update: Here's another extraordinary combination to jolt your creativity ...

Coffee = ordinary.

Boat = extra.

Coffee + boat = extraordinary (a floating coffee shop).


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