Tuesday, July 6, 2010

Best Product Name Ever?

Submitted for your approval, a cell pic of the dessert menu at Cracker Barrel ...

Double Chocolate Fudge Coca-Cola Cake.

When my wife read that name out loud to me, I dropped my muffin.

How can your attention not be grabbed? The marketing is baked right into the product name. Literally.

Question: What's the most intriguing name of any product or service in your industry?

And how can you go it one better by taking a page from the Baked In playbook and devising a name that sells itself?

It may help to pretend you're creating a dessert menu -- what name would you give your product or service if it had to compete against Double Chocolate Fudge Coca-Cola Cake?

If Cracker Barrel can come up with a name like this for food most people won't admit to eating, you ought to be able to do likewise for at least one product or service that puts food on your family's table.

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