Thursday, July 1, 2010

Half-Time is Over

Today is July 1, the first day of the seventh month.

The second half of the year starts today.

So. How was the first half for your business?

If you're not having your best year ever, don't fret.

Make adjustments.

The best coaches in football, basketball, and soccer are masters at making half-time adjustments.

They analyze what they did in the first half, looking at what worked and what didn't. They analyze what the other team did, to defend better and exploit any weaknesses. Then they script the first few plays of the second half, to start off with bang.

If business were a game (it is) and you were coaching your team (you are) what adjustments would you make before the second half?

Ask yourself these 5 questions:

1) What's working in your business? (Do more of that.)

2) What's not working? (Change or stop doing that.)

3) What is the other team doing that's working? (Borrow and adapt your competitors' best 3 ideas. Defend against the rest.)

4) What is the other team doing that's not working? (Exploit that.)

5) How are you going to start the second half? (What's the first thing you'll do today, before 5:00, based on 1-4 above?)

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