Friday, July 30, 2010

Would You Do Me a Favor?

One of the easiest ways to get someone's attention is to ask a question:
  • Do you have the time?
  • Is anyone sitting here?
  • Would you do me a favor?
Now. If you're sending any letters or emails to clients or prospects, you can't make the sale if you first don't get their attention.

So, why not open your next sales letter (on paper or online) with a question?

After all, a question in the headline got you to read this blog post.

And you've already read this far. So it just might work.

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