Tuesday, July 12, 2011

Creative Ignorance -- a Good Thing?

You can't say a lot of good about ignorance.

Except when you're trying to solve a problem.

Example: Alexander Graham Bell invented the telephone -- because he didn't know any better.

Alexander Graham Bell
Here's the story ...

In 1863, a German inventor, Hermann von Helmholtz, wrote a paper: "On the Sensations of Tone as a Physiological Basis for the Theory of Music."

Bell, reading a bad translation of the German, thought Von Helmholtz had invented a way to send vowel sounds over an electric wire.

But Von Helmholtz had only developed a theory, not a device.

So Bell pressed on -- blissfully ignorant -- with his own painstaking experiments to transmit human speech by wire.

He later said, according to Wikipedia, "I thought that Helmhotz had done it ... and that my failure was due only to my ignorance of electricity. It was a valuable blunder ... If I had been able to read German in those days, I might never have commenced my experiments!"

Now. What's considered "hard" or even "impossible" in your business?

How would you do solve that problem if you didn't know any better?

Write down the first 3-5 ideas that come to mind. And prepare to be surprised at the insights you get.

Note well: "creative ignorance" may not help you invent anything as earth-shattering as the telephone.

But, if you break an "impossible" problem into smaller parts, and attack each one as if you knew you couldn't fail ... you might just set your marketplace on its ear.

You'll find more ideas like these in my Free Report, Guaranteed Marketing.

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