Friday, August 26, 2011

3 Small Ways to Boost Your Business in 15 Minutes

"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one." - Mark Twain

If you're not happy with your marketing, the task of meeting your revenue goals may seem complex.

It may even overwhelm you to the point that you take little or no action. "What's the use?" you may think.

But Twain, who earned a fortune from his work, was exactly right: The secret of getting ahead is getting started.

What small, manageable marketing task could you get started on, right now? Now, as in NOW, before your next bathroom break?

Here's a list of 3 small marketing tasks to get you started ...

1) Pick up the phone and call your #1 client.
Ask how they're doing and what they're working on. Then ask if you can be of service somehow.

2) Mail a copy of a helpful article (magazine or newspaper) to your top 3 clients.
Include a handwritten message with each that says, "Saw this and thought of you." Sign it.

3) Call to interview your last happy client.
Ask how things have changed since whatever you did for them: How are they using your product or service, exactly? What has changed for the better, exactly? How much more time or money do they have as a result, exactly?

Ask if you can transcribe their comments to use -- with their name, city, and state -- in a "mini case study" on your web site or in your email newsletter.

Note: Doing any or all of the above tasks won't earn you a million bucks -- today.

But each will surprise and delight your clients. Each will give you a surge of endorphins. And completing any of these tasks will put you in motion toward your goals. (Are you moving now? In any direction?)

As Jim Collins and Jerry Porras, wrote in Built To Last:

With mottoes like Make A Little, Sell A Little and Take Small Steps, 3M understood that big things often evolve from little things. But since you can't tell ahead of time which little things will turn into big things, you have to try lots of little things, keep the ones that work, and discard the ones that don't...

Small tasks and little things can put you on the path to big results.

You'll find more ideas like these in my Free Report, Guaranteed Marketing.

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