How to Free Your Marketing

While driving on I-94 east of St. Paul last week, I saw a billboard with this headline:

"Lecture-Free Dentistry"

Apparently, there's a market for people who hate being told how to care for their teeth.

Who knew?

But here's what this means for you -- ask yourself, what do your clients hate? Is it:

• shipping costs? 
• long waits? 
• surprise changes? 
• unexpected delays? 
• worry?
• lost items?

Now, ask yourself, which of those things would people pay money to be free of? You then have the makings of a new marketing campaign. Examples:

• wait-free haircuts
• voicemail-free banking
• hassle-free computer setup
• worry-free taxes

You don't have to save the world to succeed in business. You can simply free people from something they hate. The irony is, by doing the latter, you may achieve the former.

You'll find more ideas like these in my Free Report, Guaranteed Marketing.