Tuesday, December 10, 2013

The 166-Year-Old Facebook Trick: How to Grow Your Business With Gratitude (Day 2 of 15)

Here's a fun one. I just wrote the thank-you note below to Mark Guerrettaz, in gratitude for a story he shared with me yesterday ...

It seems that Mark is smart. You see, he writes and mails thank-you notes to every client and prospective client who visits his Revolution Fitness Club. Everyone who gets his handwritten notes appreciate them.

But one woman took her appreciation to a new level.

She posted a photo of Mark's thank-you note on her Facebook account, with the comments: "Best. Personal Trainer. Ever!" Take a look ...

What happened next? I'll let Mark tell you ...

"... it got 68 likes with 6 comments. Oh, and it got me 7 calls within the next few days and 3 new clients just from this."

It's funny. By sending his note of appreciation via U.S. Mail (which first issued stamps 166 years ago, in 1847), Mark got a ton of new social media love ... and 3 new clients. In later conversations, he shared that this was worth $10,800 in new business to him.

Not bad, eh?

Important: Do NOT mail thank-you notes to clients and prospects because you expect more money to flow into your bank account. Do this because it's the right thing to do.

When you do right by the people who matter -- your clients and prospects -- they will remember you today. And do right by you tomorrow.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands. 

Grab your free copy now, while they last.

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