Tuesday, December 31, 2013

Got Sales? Want More? Reward That Behavior! How to Grow Your Business With Gratitude (Day 12 of 15)

I'm on a roll this week: Here's another thank-you note to a client after the sale  ...

Unlike yesterday, I didn't include a gift with this note ... because I sent that special "Thank you for your order!" gift separately, as I do with all first-time buyers of my copywriting and consulting services.

(What was that other gift? I'll keep it under wraps for now -- it's a trade secret with me :-)

Why thank one client two ways, with a gift and a thank-you note delivered separately?

Here's why. As Machiavelli taught (I think), when you have bad news to deliver, do it all at once so you get it over and done with. But when you have good news, dribble it out over time, so you can maximize the positive effect it has on people.

In this case, my new client Casey got a nice gift couriered to his office today -- within 3 hours of his order. But he will also get this thank-you note by mail in a couple of days, which will make him remember the gift he got today and reinforce the good feelings he has about me.

Remember: You get more of any behavior that you reinforce. And that includes sales.

Now. Before you accuse me of being Machiavellian in this approach, please realize something. Yes, it's good for business when clients get good news/gifts from me several times in one week. But I really do this because it's FUN to play Santa 365 days a year and send nice things to my clients. They like it, I like it, it's good for everyone. It might be good to try in your business, too.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands.

Grab your free copy now, while they last.

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