Friday, December 13, 2013

The Backwards Thank-You Note: How to Grow Your Business With Gratitude (Day 5 of 15)

There are two kinds of people who love to feel appreciated: men and women.

With that in mind, the more appreciation you can deliver to clients, prospects, and referral partners, the more likely they are to favor your business over the competition.

And as you might expect, I'm a fan of mailing thank-you notes as gestures of appreciation.

Case in point: Here's a note I mailed today to thank a past client for scheduling a call with me. We're going to discuss a possible joint venture ...

Now. It may seem odd to mail a thank-you note BEFORE a deal gets done ...

... until you remember that all people everywhere love to feel appreciated. If that's so, why wait on delivering that? A gesture of appreciation before a meeting -- as long as it's genuine, not fake -- will boost your chances of a favorable outcome. A thank-you note can do that. Text? Email? Tweet? No way.

But still. If you think it's backwards to mail a thank-you note before a meeting, consider Elias Howe.

By putting the eye of the needle in backwards, at the point instead of the head, he invented the sewing machine. His incredible invention would have been impossible any other way.

Breakthroughs are like that sometimes.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands. 

Grab your free copy now, while they last.

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