Tuesday, June 22, 2010

More Guaranteed Growth in Your Business

Yesterday, I wrote: "A guarantee is one of the most powerful ways to grow your business."

And I told you that, whether you realize it or not, you already have a guarantee in your business.

So why not make the most of that guarantee?

Let me explain ...

If a customer called to complain that the work you did was unsatisfactory, what would you do? Offer to redo or replace it, probably.

Because it’s a easier to satisfy one customer today than to battle a tidal wave of bad publicity later. Especially when one unhappy customer can post a nasty review on Epinions.com, Angie's List, or some other web site -- and ruin your reputation overnight.

In fact, there's a book that says -- right in the title! -- all you need to know about customer service: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.

You need to put those numbers in your favor. You need to satisfy your customers. And a guarantee makes it easy to do.

In my experience, working for and with such companies as FedEx and Orvis, only about 2-4% of  customers will ever ask for their money back if offered a refund. So, unless your product or service is pure crap, offering a guarantee is a safe bet.

By offering a risk-free guarantee, you simply call more attention to the quality you have in place. Make the strongest promise you can comfortably live up to, and feature it prominently in all your marketing materials -- your web site, business cards, Twitter profile, voicemail message, email sig file, etc.

Of course, if you offer a guarantee, a small percentage of people will take advantage of you and will ask for their money back. But if you double your sales in the process, are you really going to care?

So, today, start getting comfortable with the idea of making your prospects feel comfortable, by offering a money-back guarantee.

You'll find more ideas like these in my Free Report, Guaranteed Marketing.

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