But there's something even better ...
It's this hamburger, made from scratch -- buns and all -- grilled and eaten on the deck with my family last night, on a warm spring evening.
You can't get a meal this good in any restaurant on earth, at any price.
Now. What does this have to do with your business?
This: Take a moment to think of one thing your customers can't get from any other business on earth, at any price.
This one thing can be small, even humble -- like a hamburger. But it should give peace to your customers, like a meal eaten with loved ones.
Is that one thing your smiling face as they enter your store?
A YouTube video on your web site that cheerfully demonstrates your product or service?
The welcoming voice of your assistant answering the phone?
Think.
What one thing can you do -- today -- to put your prospects and customers at ease and make them glad they found you?
Done with love and an attitude of genuine service, that one thing can be almost anything, as long as it's unique to you and brings "peace and quiet" to the minds of your customers.
This one thing could be just the thing that causes more people to buy from your business, creating more revenue, more peace of mind, and more time off -- so you can enjoy more dinners with your family.
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