Tuesday, June 29, 2010

Voicemail Marketing

There's a criminally under-used part of your business that can generate more sales, starting 5 minutes from now.

What is it?

Your voicemail greeting.

Why not use your voicemail greeting as a marketing tool, to generate new business from the phone calls you're already getting?

Consider recording a new greeting today, in which you do one or more of the following: 

1. Make an intriguing promise: "Please ask how I can save you $500 or more on your next electrical bill."  

2. Offer a discount: "Please visit our web site and use coupon code 'X15' to save 15% on your next purchase."    

3. Offer news you can use to sell more: "Please ask how this year's changes to the tax code may cost you dearly, if you take the wrong deductions."
    Get the idea?

    Stop seeing voicemail as a necessary evil, and start seeing it as an opportunity to get more clients and sell to them more often -- without advertising.

    No comments:

    Post a Comment