Small Niche, Big Profits

 

Which white circle is bigger, the one on the left or the one on the right?

The one on the left looks bigger, but the two are the same size. According to Richard Wiseman, in his excellent book, 59 Seconds: Change Your Life in Under a Minute

... the two circles are identical, but they appear to be different sizes because our brains automatically compare each of the circles to their surroundings. The left circle is surrounded by small circles and so, in comparison, appears to be relatively large. In contrast, the right circle is surrounded by large circles and therefore appears to be relatively small.

Now. What does this have to do with your business?

This: If you're having trouble getting noticed by prospects, it may be because you don't appear large enough to get their attention.

Instead of competing in a large market against hundreds of larger businesses, which is what happens when, for example, you market to the whole world on the Internet ...

... try competing in a smaller, niche market against smaller businesses. Your business can look larger by comparison, and attract prospects faster. Here are some example niche markets:

• widows over 65, 
• Catholics in your county, 
• small businesses within walking distance of your office, 
• parents of children who take horse-riding lessons and also need a tutor

When you compete in a huge market, you can't help but look small much of the time. By contrast, in a smaller, niche market, you will look larger and more impressive.

Best part: It's faster and less expensive to mail, meet, call, or visit your prospects in a small market than in an enormous one. And if the results don't pan out, you can always pick a new niche market.

Meanwhile, if you want to more clients like your best clients, my free Client Cloning Kit can help. Grab your free copy now, while they last.